Edward "Budda" Butterfield shares his experience in broadcast media.
It is a beautiful day when I see those who favor me doing the things I enjoy out of life. I have a passion for the business of broadcast media. This potentially could be because I have had success in backend operations over the years. I have been in broadcast media since the early 80's (1980 to be exact) when I worked for a pay-per-view (PPV) satellite televsion company ran by former
NBC Executive Pual Klein. Still fresh out of college and miserable at CitiBank which was my first real job, a friend of mine from school introduced me to his mother who liked us to call her GB (Gloria Brown) who was a big wig at a satellite company. I started with the firm as a customer service supervisor, moved into affiliate sales, and left the company as vice president of sales and service. I worked with many talented individuals and interacted wth the likes of Ted Turner, Bob Johnson, and Oliver Sutton. Mr. Klien or PK as we would call him shared invaluable wisdom and experiences with me and others on his management team. He and wife Janet took very good care of their valued employees. Although I excelled in raising the service level to their customers and averaging over 1.2 million a month in sales, I was also able to participate in the post production backend activities which involved the technology that drove the events. This included working closely with the satellite uplinks, scheduling of the airlogs, and monitoring our feed. I spent 5 years in total at PKO/HDO before pursuing other career interests.
But the flame inside of me had been lit and I had developed an entreprenueral flare. I started a filmworks company called New Image Studio's with two long time friends. I converted a studio I lived in at the time in Williamsburg Brooklyn into our place of business. We took gigs as videographers and photoghraphy. We seen some highs and then some lows and eventually our season in this business ended when the money dried up and one of my partners left to start a family. This lasted about two years (88-89). I then opted out of working for myself and decided to return to corporate America.
From 1990 to present I maintain a career as a senior manager in information technology completely away from broadcasting. In the summer of 2005 I joined forces with Sherykah (then out of Detroit, MI) who ran an Internet based community and radio station for poetry. With so many years away from broadcast media I was tempted like a kid who sees the lid off the cookie jar. There were so many new opportunities jumping off in this industry and with Def Poetry Jam opening the doorway to public recognition, I felt it was time to come out of the closet and give this a shot. I took on the role of program director and began to shape the sound that came out of VI Radio. Sherykah and her web development skills keep the front of the house looking tight. UbZoRbShUn and other volunteers keep the community rolling. Before we knew it we had something good happening.
We had been operating as a not-for-profit organizaton and in 2007 decided to make it an official 501(c)3 because we felt Vocalized Ink could use our backgrounds and skills to service this underserved community that we existed in. Our model of being a complete volunteer effort is what also makes us a unique group. So many passionate people are giving of their spare time to assist us in being this mounting force in the poetry community. Sherykah's health issues has forced her to become inactive and has left myself and Vonnetta aka UbZoRbShUn at the helm.
As we continue our mission of "Making Words Verbal" we seek other individuals to share their talents and passion for poetry with us.
In my role as program director here at Vocalized Ink Radio I am also seeking bright minds that want to learn the backend of internet radio and learn how to become a virtual dj in the process. Please visit us and take a peek into this group
Become a Virtual DJ